Hi, I am Nidhi.

I lead design at Figure Eight where we build unique AI driven experiences. Born in India, I have lived in Los Angeles and Brooklyn and for now call San Francisco home.

My work in textiles and art comes forth in my approach towards design that’s thoughtful and elegant. I’ve taught visual design and creative coding classes in MFADT at Parsons and I am always cooking up a side project.

📸 🍰 ✉️


UX Director at IBM iX

Sneak Peek >

I managed UX Designers at the NYC iX studio while partnering with Fortune 500 clients with the goal of designing and building unique products that leverage IBM technologies such as Watson and Blockchain. We applied Design Thinking and Agile methodologies and worked as cross functional teams. 


UX Lead for Citi at Publicis

Citi Case Study >

While at Publicis, I led UX for all Citi projects including a global platform redesign for thankyou.com

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Design + Front-End

I have strategized, designed and built web products that deliver on metrics defined through research and analytics. Most notably, I designed and built Interactive visualizations for CNN and created the experience strategy for a beautiful redesign of MASS MoCA (I partnered with Leonor Torres who led the UI). 


Creative Coding

I code to turn ideas into prototypes, a lot of which I did during my MFA. Projects include an Algae synthesizer, a time traveling remote and several interactive installations for SXSW '12. 

View Projects >


Mixed Bag

Summer Somewhere

I created a unique place to buy minimalist and modern textiles and clothing designed by me and other designers who value craft traditions and uniform simplicity. 



I painted an Iceberg everyday for 100 days.


Brooklyn Diary, Summer 2010

Brooklyn Diary, a beautiful book curated by Lena Corwin, features artists' studios, local favorites, art and photography from Brooklyn. I took photos of the Saipua studio for the book, using an old Minolta film camera that I've been shooting adventures with since 2008.

How about an Iceland Adventure?

In Summer '14 we hiked the Fimmvörðuháls trail in Iceland. We were slightly apprehensive of finishing the trek in one day but managed to trek the 16 miles in 8.5 hrs despite the mostly very uncooperative weather. So worth it too. It definitely felt like one of the most dramatic one day hikes I've ever done.

The mars looking part of the trail goes through lava fields from the 2010 eruption at Eyyafyallayökül. The storm at this point made the scenery so desolate, walking very tough and the trail markers so hard to find. There were lava fields and snow on the part of the trail aptly called 'The Ashtray'.

And after hours and hours of walking through the most 'no man's land' looking scenery, the view opened onto what we dubbed 'happy valley', so called for the vibrant arctic flowers, clear skies and hope that we will make it back in time for the last bus.