Hi, I am Nidhi. I am a UX Director at IBM iX and sometimes teach design and code in the MFA Design and Technology program at Parsons in NYC. Born in India, by way of California, I currently call Brooklyn home. I eat apples for the peanut butter and drink tea for the cookies.

📧  💁🏻  📷  🤓  🐦


UX Lead

I've been leading the UX practice within the NY studio of IBM iX, managing designers and partnering with clients to build unique products that leverage Watson technologies and Design Thinking processes. More recently I had the opportunity to define the strategy and build a consumer app for one of the most iconic CPG brands in the world and a travel experience for one of the largest hospitality companies.

Before this, while at Publicis, I led UX for all Citi projects including a global platform redesign for thankyou.com

(Please email me for password protected work.)


Design + Front-End

I have strategized, designed and built web products that deliver on metrics defined through research and analytics. Most notably, I designed and built Interactive visualizations for CNN and created the experience strategy for a beautiful redesign of MASS MoCA (I partnered with Leonor Torres who led the UI). 


Creative Coding

I code to turn ideas into prototypes, a lot of which I did during my MFA. For SXSW '12, we made two great interactive installations for #FEED, powered by Twitter. We were featured on Forbes. 


Mixed Bag

Summer Somewhere

I created a unique place to buy minimalist and modern textiles and clothing designed by me and other designers who value craft traditions and uniform simplicity. 



I painted an Iceberg everyday for 100 days.
Medium: Watercolors


Brooklyn Diary Summer 2010

Brooklyn Diary, a beautiful book curated by Lena Corwin, features artists' studios, local favorites, art and photography from Brooklyn. I took photos of the Saipua studio for the book, using an old Minolta film camera that I've been shooting adventures with since 2008.



UX Director

ACD, Experience Design

Sr. Experience Designer

Sr. Interactive Designer

UI/UX Designer
Parsons The New School for Design

Interaction Designer
Unworn Studio

Graphic Designer


Adjunct Professor
Parsons The New School for Design

Code Teaching Fellow
Parsons The New School for Design

Teaching Fellow


MFA Design and Technology
Parsons The New School for Design

BFA Art and Graphic Design
California State University, Long Beach


SXSW'11 Interactive Artist at FEED; Featured in Forbes

Dean's Honor List 2010-2012 ; Parsons The New School for Design

Stationery sold at Target ; Designed for Back to School '09

Illustrations ; Vogue Magazine '08 '09 multiple issues

Abbies Award 2005 ; Dermalogica on Montana Branding

Dean’s Honor List 2001-2004, President’s Honor List 2002 ; California State Univ., Long Beach

How about an Iceland Adventure?

In Summer '14 we hiked the Fimmvörðuháls trail in Iceland. We were slightly apprehensive of finishing the trek in one day but managed to trek the 16 miles in 8.5 hrs despite the mostly very uncooperative weather. So worth it too. It definitely felt like one of the most dramatic one day hikes I've ever done.

The mars looking part of the trail goes through lava fields from the 2010 eruption at Eyyafyallayökül. The storm at this point made the scenery so desolate, walking very tough and the trail markers so hard to find. There were lava fields and snow on the part of the trail aptly called 'The Ashtray'. And after hours and hours of walking through the most 'no man's land' looking scenery, the view opened onto what we dubbed 'happy valley', so called for the vibrant arctic flowers, clear skies and hope that we will make it back in time for the last bus.

Photos below are a mix of film, digital and iPhone because my film camera decided to stop working shortly before we approached the most dramatic scenery.