Hi, I am Nidhi. I am an Interaction Designer and I create end-to-end experiences for brands and digital products. My work is often inspired by the relationship of analog technologies to current interface vernacular. I lead Experience Design for Citi at Publicis and teach Visual Design and Creative Coding classes in the MFA Design and Technology program at Parsons in NYC. Born in India, by way of California, I currently call Brooklyn home. I eat apples for the peanut butter and drink tea for the cookies.
ps. I hand coded this site by starting with Kirby and playing with PHP.
Experience Design Lead at Publicis
As a Lead Experience Designer for Citi at Publicis, I've been helping build a strong XD and Strategy capability, rooted in Product thinking. Working collaboratively with Strategists and Art Directors, I am working towards defining processes and workflows for smart consumer-centric digital thinking while partnering with key stakeholders. I am also helping strategize consumer experience in digital acquisition, engagement strategy for new cardmembers and redesigning a global rewards platform. I've presented strategic insights, experience principles & wireframes to executive stakeholders and lead+won multiple pitches.
7 ingredients for a designing a delightful burrito bowl experience
A talk I gave about Experience Design and burritos.
(Slides coming soon)
Museum Website Strategy and Redesign
I lead the UX and collaborated on the engagement strategy for a responsive redesign of a major museum's website. By utilizing data gathered through analytics we established the key userflows for various types of users. I also strategized content that would inspire and inform out-of-town visitors to make the journey out to Berkshires and get the most out of their trip by showcasing Arts and Events content into itineraries.
Sneak peek below. For detailed UX, please email me.
Summer Somewhere is a curated place for textiles designed by me and other designers who value craft traditions and uniform simplicity. Launching Summer '15
CNN Interactive Data Visualizations
As a Senior Interactive Designer, I worked with editors and journalists to tap into current data and present it to the CNNMoney viewer in meaningful ways. I designed and developed all interactive visualizations.
DJ LG and the Photosynthesizers
We set out to explore ways to create a musical interface that feels organic to the player. Algae needs specific light conditions in order to sustain. DJ LG synthesizes the right sounds with flowy gestures that subsequently translate to light. Singing algae is happy algae.
The project involves photocells that each respond with a different sound. The sounds resemble 80s music and makes for a ritualistic synthesizer experience.
For SXSW '12, we made two great interactive installations for #FEED, powered by Twitter. In passive mode, viewers watch a flocking visualization of the number of Tweets based on the current top trending topics. The birds' speed is mapped to the sound of the room and the background tint corresponds to the time of the day. In active mode, users mash-up live tweets, video, and audio with a midi console.
MEMOTE is a whimsical exploration of a remote as a tool to access memory archives. It allows time travelers to cycle through various decades of TV show memories or their personal memories.
Brooklyn Diary is curated by Lena Corwin and features artists' studios, local favorites, art and photography from Brooklyn. I took photos of the Saipua studio for the book, using an old film camera.
Adventures on Film
Since 2007, I've been photographing our travel adventures, sweet sightings of beautiful light, discoveries of cosy cafes and delicious foods, seasons as witnessed in foliage and other such times. I photograph these using a old Minolta film SLR that was the first camera I ever bought in 1999.
Accomplishments SXSW'11 Interactive Artist at FEED | Featured in Forbes Dean's Honor List 2010-2012 | Parsons The New School for Design Stationery sold at Target | Designed for Back to School '09 | SOLD OUT Abbies Award 2005 | Dermalogica on Montana Branding Dean’s Honor List 2001-2004, President’s Honor List 2002 | California State Univ., Long Beach
In Summer '14 we hiked the Fimmvörðuháls trail in Iceland. We were slightly apprehensive of finishing the trek in one day but managed to trek the 16 miles in 8.5 hrs despite the mostly very uncooperative weather. So worth it too. It definitely felt like one of the most dramatic one day hikes I've ever done.
The mars looking part of the trail goes through lava fields from the 2010 eruption at Eyyafyallayökül. The storm at this point made the scenery so desolate, walking very tough and the trail markers so hard to find. There were lava fields and snow on the part of the trail aptly called 'The Ashtray'. And after hours and hours of walking through the most 'no man's land' looking scenery, the view opened onto what we dubbed 'happy valley', so called for the vibrant arctic flowers, clear skies and hope that we will make it back in time for the last bus.
Photos below are a mix of film, digital and iPhone because my film camera decided to stop working shortly before we approached the most dramatic scenery.