Mass Moca

Role: Lead UX
UI Lead: Leonor Torres
Link: massmoca.org

While at Publicis, I had the opportunity to work on a redesign of massmoca.org, a museum in the Berkshires, located in a factory building complex. I defined the Experience Strategy and the user experience by looking at their current experience, working with an Analytics lead and determining some core user journeys. Most of the audience for the museum tends to be from Boston and NYC so it made sense to offer a way to explore the museum and the Berkshires through various itineraries that are a good mix of events, art, nightlife and outdoors.